Tapestry ANZ | Coach and Kate Spade
Make a Lasting Impression. Join Tapestry, the first New York-based house of modern luxury lifestyle brands. A role at Tapestry is built on hard work, determination and a genuine passion for what you do. At Tapestry, you are part of a global house of brands that is built around our shared values of optimism, innovation and inclusivity. We believe anyone from anywhere can have the best idea, and with creativity and perseverance, anything is possible.
Whether it be Coach, Stuart Weitzman or Kate Spade, each of our great brands around the world helps people express themselves in their own unique ways.
Primary Focus:
Reporting to the Ecommerce Manager Tapestry ANZ, the Assistant Digital Marketing Manager is responsible for the digital marketing budget and driving online sales growth for Coach and Kate Spade in Australia and New Zealand, including Retail, Outlet, and third-party channels.
This is a Full time 12 month contract starting asap, based at our head office in Alexandria, Sydney.
Key Responsibilities:
- Manage the digital marketing budget and ensure campaigns are achieving their KPIs across the whole funnel (awareness, consideration, and conversion).
- Manage relationships with digital agencies, ensuring that they deliver high-quality work on time and within budget. Coordinate with agencies to align their efforts with our overall marketing strategy and goals.
- Assist in developing and implementing digital marketing campaigns across various channels including social media, email, SEO, paid search, affiliates, and programmatic.
- Produce weekly and monthly reports using tools like Google Analytics to build insights and actions that improve current and future campaigns.
- Working collaboratively with the respective brand and marketing leads, Ecommerce Coordinator, Digital Business Manager (DBM) and CRM Specialist with a focus on ensuring our digital investments produce a strong ROI.
Skills and Attributions:
- Bachelor’s Degree required in Marketing, Business or related disciplines.
- Minimum 3 years of relevant professional marketing/ecommerce experience with a proven track record of driving business growth through a variety of digital marketing strategies and tactics.
- Ability to effectively partner cross-functionally within multiband teams to capitalise on opportunities, ensure efficiencies and develop and implement initiatives that can drive brand awareness and sales growth.
- Ability to manage and coordinate external resources (marketing agencies, social media agencies) providing briefings, monitoring implementation and tracking results of every project.
Benefits and Perks:
- Employee Purchase Program - enjoy amazing products with exclusive discounted rates across Coach and Kate Spade!
- Great global learning and development opportunities leading to career growth
- Collaborative working environment, working alongside a passionate and dedicated team.
- Extensive support and collaboration within Head Office.
- Birthday Leave!
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
